WEBSITEportfolioaccount managementcreative Strategyart directionleadershipcampaignscontact

instilling a future-facing ideology

Not just implementing the new brand and aligning the design across all platforms but fundamentally shifting how the company worked.

From how they marketed the product to how they talked to suppliers.

A new approach, a new strategy, a new perspective.

From ux to launch in 9 months

"The digital acceleration we are announcing today builds on everything we have achieved so far."
Carolyn McCall, ITV’s Chief Executive. 03.03.22
‍
Part of a senior leadership team tasked with a brief to create a destination, not just a catch-up player.

This journey involved restructuring the ITV creative team, re-aligning their marketing strategy, and coordinating teams across technology, programming, and the press.

Changing an internal ethos

Over 90% of the adult population had logged into ITV Hub at some point.

ITV needed to understand the value of its own assets.

More engaging CRM, more performance-related social media, and the creation of not just a streaming platform but a powerful marketing asset.

A seismic shift in how itv use artwork

The rapid integration of multiple 'digital' and 'picture' teams under the ITV Creative umbrella.

The establishing of principal photography rules for the supply of imagery and logos for all ITV commissions and productions.

A new workflow identifying marketing priorities much earlier enabled the capture of key art on set, resulting in significant time and cost savings.

a new player in the streaming world

One month later, ITVX had moved from number 7 to number 4 in audience consideration of streaming platforms.
‍
Four months later, it hit a billion streams.

ITVX also won the Best On Demand Service at the Edinburgh TV Awards and was named Media Brand of the Year at the Media Week Awards.

A more future-facing company

Worked with the UX team to improve design and streamline the build and distribution of assets.

Created digital art packs for every show and outlined a strategy to implement A-B testing

Put in place a strategy to implement new marketing rails as new technology came online.

account managementcreative strategyart directionleadershipcampaigns