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Strategic. collaborative. decisive.

Balancing the department vision with hands-on campaign involvement.

Establishing principles for creativity to flourish while cultivating a culture that builds department spirit, enhances individuals' skill sets, and develops junior talent.

Enhancing workflows and expanding the department's scope through ambition, technology, and the latest advertising and entertainment trends

partnerships & Projects

A key player in the launch and expansion of multiple key projects across the business.

Able to visualise ideas and concepts and map them into productions, budgets, and timelines.

Working hand-in-hand with Marketing, Press, Programming, Commercial, and Production to build the brand and drive commercial revenue.

active leadership

As comfortable in the boardroom as on the studio floor.

Able to inspire creativity and design into every project that falls within my remit.

Always bringing energy into the room and infusing new life into the business.

an award-winning team

In 2020 the shift in Channel 5's perception was complete as the brand won Channel of the Year at both the Royal Television Society and the Broadcast Magazine awards.

It was the culmination of a run that also included Creative Team of the Year at Promax, a first ever BAFTA, a first ever D&AD pencil and being named best channel at the Edinburgh Television Festival.‍

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