The creation of artwork that was produced with streaming in mind.
Adding a premium exclusive feel to the entire BritBox offering.
Concepted and shot to fit to alleviate the challenge of the myriad of formats, the variety of platforms and apps on which they would be seen.
aligning production & marketing priorities
Working hand-in-hand with production companies to produce artwork that could be used to market the show and sell it internationally.
improved budget management
Budgets that utilised the needs of multiple stakeholders saved on studio space and minimised cast costs while also generating revenue by selling the artwork to international broadcasters.
Increased output
Additional on-set photography to allow for singles and doubles, as well as plates for various purposes such as social media posts and character bios.
artwork that accelerated growth
Premium artwork that elevated the platform, aligning with BritBox's overarching strategy of blending exclusivity with classic content offerings.
Under my creative direction, BritBox surpassed its subscriber target of 1,000,000 three months ahead of schedule.
