I believe the cornerstone of an exceptional campaign lies in a simple insight.
From this insight, visual concepts naturally evolve.
Executions that embed this insight into every audience touchpoint.
Every medium. every demographic
Entertainment. Travel. Retail. Education.
Film. Poster. Website. Experiential. Influencer. Social. Print.
Live Action. Illustration. Mixed Media. CGI. Copy.
celebrity big brother
Storm
A brief to counter controversy with intrigue for a brand accustomed to scrutiny.
Generating anticipation across social media, on-air, print, and DOOH platforms: Who would enter the house this year?
This strategy solidified Celebrity Big Brother's status as the top program for 16-34s, becoming the most tweeted-about show of the year (419,000 tweets).
Manchester airport group
see the world again
As the pandemic waned, the challenge arose: how to reignite people's connection with their beloved destinations, the places they longed to explore once more.
A meticulously crafted campaign that sparked a renewed sense of wanderlust.
Across airport terminals and in geo-targeted advertisements, travellers were inspired to embark on their next adventure.
Palin in North Korea
propaganda
Conveying everything without revealing anything - a concept steeped in the illustrative propaganda of yesteryears. Merging impactful copy with a hint of forthcoming revelations. Each execution requiring approval through Chinese intermediaries in Beijing.
"One of my favourite campaigns of all time." - Michael Palin, aged 77.
ebay
upcycle
How to ignite not just inspiration but excitement for upcycling!
An idea rooted in simplicity. Revamping a space isn't as daunting as it seems!
This initiative was part of a series collaborating with influencers to demonstrate the incredible potential of eBay.
the abused
phone call
A programme produced to to shed light on the plight of thousands of women across the UK.
Where the unseen can be just as powerful as the seen.
Anchored by elegant, understated text - there to reinforce rather than overwhelm.
Mini mba
break free
An MBA offering equivalent value at a fraction of the cost and time of a full-time course.
After conducting a series of alumni reviews, one thing became evident: the course's game-changing impact.
Disruptive. Small. Powerful.
formula-e
the future
How to capture the thrill of Formula-1 while carving out a unique identity?
A compelling visual brand piece that provides a sneak peek into the future of motoring and resonated across all mediums.
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