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Creative Director

Campaigns • Strategy • Leadership

I used to run the in-house creative team at Channel 5. We had a blast. Then the pandemic hit...

Taking the opportunity to tick a few life goals I launched a company, Dot Dot Dot..

Campaigns for Manchester Airport, Action Aid, Gala Casino, eBay and Mini MBA followed.

As did taking over as chair of Promax UK.

Most recently, though, I've focused my efforts on the following:
1. overseeing a series of Britbox Original productions.
2. launching the UK's freshest new streaming service, ITVX.
‍3. working agency-side for Spafax, where I set up a creative studio in Dubai for Emirates.

Now it's time to write the next chapter.

I used to run the in-house creative team at  55. We had a blast. Then the pandemic hit...

Decided to tick a few life goals and launched a company  sssssssssssss , we made a bunch of ads for mmm, gala, ebay, mini mba,.

Chaired omax U, oversaw a series of  Britbox Original productions.

Launched ITVX and most recently worked agency-side for Spafax setting up a creative Studio in Dubai for Emirates.

Now it's time to write the next chapter.

Brand
Strategy
Creative
Direction
Project
management
ART
DIRECTION
integrated
campaigns
Concept
development
Brand
Strategy
Creative
Direction
Project
management
ART
DIRECTION
integrated
campaigns
Concept
development
Brand
Strategy
Creative
Direction
Project
management
ART
DIRECTION
integrated
campaigns
Concept
development

creative direction

concept development

integrated campaigns

Project management

art direction

Creative direction

Brand Strategy

Brand Strategy, Creative and Art Direction
 • Establishing a creative arm in Dubai, UAE •
• Implementing a brand strategy for Emirates Airlines •
• Creation of a new in-flight look •
Creative Director
‍• Part of the senior leadership team that launched ITVX •
• Key stakeholder for marketing, product, UX & social teams •
• Established creative art direction for all genres •
Creative Director • Art Director
‍• Refining brand look and strategy •
• Key art, video and social campaigns for all original content •
• Creative & Art direction for all ATL marketing activity •
Creative Director • Art Director • Designer
• Worked with various agencies across multiple projects •
• Oversaw key design elements and created content for Gala Casino, Novuna, Manchester Airport Group, Pedigree, Ebay & Mini MBA •
Head of Creative
• Responsible for department vision, budget and output •
• Key reports included design, production and creative leads •
• Award-winning team generating over 30 campaigns per year •
Portfolio
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